Media Strategy
At SDL Communications, we begin every new client with a Needs Survey to determine business goals, as well as the factors that need to be considered in achieving these goals. This will enable us to assess the appropriate budget you need to spend on advertising to achieve the desired results, and which media will best target your market cost effectively.
- Television
- Radio
- Print
- Digital
- Outdoor
Production
Not only can we buy and place media, we can fully serve as your creative team on television, radio, print, digital and outdoor campaigns. From script writing to post production, we can create the ads that will appeal to your target market by cutting thorough the clutter and delivering your crystal clear message.
Market Research
Every market is different and has its own set of unique factors that play into the strategy we choose for your media. Due to this, we can research markets and give you an overview of what you're facing in terms of competition and pricing to get into and stay in the game for years to come.
Digital Marketing
We can help you succeed in the ever growing digital marketing landscape. We offer a wide arrange of digital services that will engage your audience and brand you as a thought leader in your community.
- Web Design
- Google Search Ads Campaigns
- Web Analytics
- YouTube Advertising
- Remarketing Ads
- Social Media Advertising
Posting
After placing a media buy, we can make sure that you are receiving every single negotiated impression. When media companies send their invoicing, we audit every single line. If they come up short on their end of the deal, we make sure that you get your guaranteed impressions in a timely manner.
Invoicing
We can handle all invoicing from media companies. At the end of the month, you only have to worry about one file that displays your media campaign instead of dealing with multiple files from multiple companies.
Design
Our design team can revamp an old brand that may be lacking some punch and consistency. We can also create new brands that will hit all the right tones with your audience. From print to digital design, we can create concepts you are sure to love. Most importantly, they are built for results.
PSA Marketing
We can create customized PSA marketing campaigns to generate additional awareness for our clients throughout the community. This offers clients a positive image in the community to enhance their overall footprint in the market. If you don't already have a cause that you champion, we can find one in your community.